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Producer Manual · Chapter 9 · NBA Top Shot & Disney Pinnacle

Keep the deal.

Once collectors start working toward something, its terms don't change. That covers the supply, the requirements, what each stage guarantees, and the odds. The deal is what makes a gate worth chasing.

Two versions of the same requirement

An example, to show the difference.

Terms that move

  • The requirement for Box priority changes from one Rare set to two, after the draw has already opened.
  • The Pack supply is raised the night it sells out.
  • The odds page is updated quietly, two days before the draw closes.

Collectors who already acted can't tell if what they did still counts.

Terms that hold

  • The requirement, the supply and the odds are published at the announcement.
  • Every stage says exactly what it guarantees, before anyone locks a set or enters a draw.
  • The achievement stays on the collector's profile after access closes, whatever they do next.

A collector can act today knowing the rules won't move under them.

How to do it

  1. 1

    Publish the deal at the announcement

    The fixed supply, the requirements and what they earn, the published odds, and what each stage guarantees all go out together, at the announcement (Chapter 2). Supply is fixed from that point and is never added to.

  2. 2

    Say what happens after access closes

    A locked set, a draw entry, a finished quest — the achievement stays on the collector's profile after the window closes, whether or not they end up with the product. Earning it was real, even for the collectors who don't win the draw.

  3. 3

    If a term turns out wrong, protect what's already been spent

    Catch it early and fix it in public, before anyone has acted against it. If people already have, protect what they did: honour the effort, or refund the cost of what changed. A standing public promise, kept for decades, is Magic's Reserved List: a published list of cards Wizards has promised not to reprint. Refunding the cost in full is Hearthstone's practice when a card changes: players get back what they spent to craft it.

  4. 4

    If you break it anyway, say so and reverse it

    Never make a silent change. Say it in public, in writing, and reverse it. Collectors forgive a mistake that's owned. They don't forgive one they find out about later.

  5. 5

    Write the deal down, in one place

    The producer writes the full set of terms for every drop in a single document: supply, requirements, odds, and what each stage guarantees. That document is what ships, not a set of answers assembled after someone asks.

  6. 6

    Never promise a price

    We don't control market prices, so we don't promise one goes up. We promise that collecting and loyalty matter, not that any piece is an investment.

    A drop's terms never move once published. Ongoing systems are different: the rates in an exchange or a points store can change over time, but announce each change before it takes effect, and never apply it to something a collector has already earned.

THE DEAL Supply fixed, published at the announcement Requirements what they earn Odds published Each stage what it guarantees The achievement stays after access closes Announcement Terms set here Terms held the whole way Close Same terms, unchanged
The deal is set at the announcement and holds, unchanged, all the way to the close.

What it looks like

Examples of the move, not plans.

NBA Top Shot · the new rookie class

"What you see at the announcement is what holds through the close."

  • Supply: the exact count for each tier, published at the announcement, never added to.
  • Odds: published for the Chance Hit packs and for the drop, before anyone buys.
  • The achievement: a locked set stays on a collector's profile after the draw closes, whether or not they won it.
Disney Pinnacle · the Halloween collection

"Hold or complete last October's collection, and that requirement doesn't move once the draw opens."

  • Requirement: published at the announcement, and unchanged even if more collectors qualify than expected.
  • Odds: the priority draw's odds are published plainly, not left to guesswork.
  • The achievement: completing last October's collection stays on a collector's profile for good.

Who hears what, and where

The deal stays the same. The reason it matters changes with who's hearing it.

CollectorWhat they hearWhere
Grail CollectorThe supply for the rarest tier, fixed and published at the announcementA personal email, and the drop page
Completionist"The requirement hasn't changed. Finish the set, and it still qualifies."A push or in-app message triggered by their progress
Collector-SpeculatorThe published odds for the chases, before they buyThe drop page, and email
Social Fan"Your player's set still earns what it always did."Social media, and push
Newcomer"What you see today is what holds through the close."Social, and the home screen

When it breaks

A hypothetical. Say the Pack supply is announced at a fixed number. It sells out within the hour. Demand keeps coming, and the cap gets raised to let more collectors in. The collectors who locked their sets and entered within that first hour did everything the published terms asked of them. Once the cap moves, their speed bought them nothing — the collectors who waited got the same shot. They learn that moving first doesn't pay, and they wait next time.

The fix: once it's published, supply never goes up. If demand runs bigger than expected, that is a decision for the next drop's supply, not this one's.

Questions for your drop

  1. Are the fixed supply, the requirements, the published odds and what each stage guarantees all published together, at the announcement?
  2. If a term turns out wrong, can we fix it before anyone has acted against it? If not, what protects the people who already did?
  3. Does the achievement a collector earns stay on their profile after access closes, whether or not they get the product?
  4. Is the full set of terms for this drop written down in one place, and is that the document that ships?
  5. Is anything in our messaging promising that a price goes up, rather than promising that collecting and loyalty matter?
  6. If we had to reverse a term, would we say so in public, in writing, before anyone had to ask?